Marketing Calculators
58 calculators for the numbers I run constantly: media efficiency, unit economics, retention, and agency margin. Every one works in your browser with no signup and no email gate, and nothing you type leaves your device.
Paid Media
15CPM Calculator
Calculate CPM (cost per thousand impressions) from spend and impressions, or work backwards to the impressions a budget buys. Free, no signup.
CPC Calculator
Work out cost per click from spend and clicks, plus the clicks your budget buys at a target CPC. Free browser calculator, no signup.
CTR Calculator
Calculate click-through rate from clicks and impressions, and see the clicks a target CTR would add. Free, runs in your browser.
CPA Calculator
Calculate cost per acquisition from spend and conversions, and see the volume a target CPA would unlock on the same budget. Free, no signup.
Advanced ROAS Calculator
Calculate ROAS, gross margin ROAS, break-even ROAS and profit after ad spend in one place. Free calculator, runs in your browser.
Cost Per Lead Calculator
Calculate cost per lead, cost per qualified lead, cost per customer and campaign ROI from your spend and funnel rates. Free, no signup.
Cost Per View Calculator
Calculate cost per view for video campaigns, cost per thousand views, and the views a target CPV would buy on the same budget.
Ad Frequency Calculator
Calculate ad frequency from impressions and reach, see daily exposure per person, and find the reach needed to hold a target frequency.
Reach Calculator
Calculate unique reach from impressions and frequency, reach as a share of your addressable audience, and impressions needed for full coverage.
Impression Share Calculator
Calculate impression share, lost impressions, the clicks still available in your market, and what capturing them would cost.
Budget Pacing Calculator
Check whether campaign spend is on pace, project end-of-period spend, and get the daily budget needed to land exactly on target.
Blended CAC Calculator
Calculate blended customer acquisition cost across paid, marketing and sales costs, plus paid-only and marketing-only CAC for comparison.
Marketing ROI Calculator
Calculate marketing ROI on a gross profit basis, return per dollar spent, and the revenue-based ROI figure for comparison.
Media Mix Calculator
Split a total media budget across search, social and video, and see exactly how much is left unallocated for testing and reserve.
Incremental Lift Calculator
Measure incremental lift from a holdout test: conversion rate lift, truly incremental conversions, and the real incremental CPA.
Ecommerce & Revenue
10Average Order Value Calculator
Calculate average order value from revenue and orders, and see what a higher AOV target is worth on the same order volume.
Cart Abandonment Calculator
Calculate cart abandonment rate, lost revenue from abandoned carts, and how much of it a recovery flow could realistically bring back.
Profit Margin Calculator
Calculate gross profit margin, profit per unit, total gross profit and the equivalent markup from your price and unit cost.
Markup Calculator
Turn cost and markup percentage into a selling price, and convert markup to the true gross margin it produces. Free, no signup.
Discount Impact Calculator
See what a discount does to your margin and how many extra units you must sell to end up with the same gross profit.
Break-Even Units Calculator
Calculate break-even units and revenue from fixed costs, price and variable cost per unit, plus contribution margin per unit.
Revenue Forecast Calculator
Project revenue forward at a compounding monthly growth rate, with total revenue over the period and the resulting growth multiple.
Repeat Purchase Rate Calculator
Calculate repeat purchase rate, revenue from returning customers, and what hitting a higher repeat rate target would be worth.
Gross Margin ROAS Calculator
Convert headline ROAS into gross margin ROAS, find your break-even ROAS, and see actual profit after ad spend. Free, no signup.
Free Shipping Threshold Calculator
Find a free shipping threshold that protects margin: profit per order at the threshold, the minimum viable order value, and the AOV lift required.
SaaS & Retention
8LTV Calculator
Calculate customer lifetime value from ARPU, gross margin and monthly churn, with average lifetime in months and revenue LTV.
LTV to CAC Ratio Calculator
Calculate your LTV to CAC ratio, CAC payback period in months, and the maximum CAC a healthy 3x ratio would allow.
Churn Rate Calculator
Calculate monthly customer churn, the annualised equivalent, net growth rate, and the average customer lifetime it implies.
Retention Rate Calculator
Calculate customer retention rate correctly by excluding new signups, plus churn, customers retained and the annualised rate.
MRR Calculator
Calculate monthly recurring revenue, net new MRR from new, expansion and churned revenue, growth rate and annual run rate.
ARR Calculator
Convert MRR to annual recurring revenue and project ARR twelve months forward using your growth and churn rates.
CAC Payback Period Calculator
Calculate how many months it takes to recover customer acquisition cost from gross profit, plus first-year profit per customer.
Net Revenue Retention Calculator
Calculate net revenue retention and gross revenue retention from expansion, contraction and churned MRR, plus a twelve-month projection.
Email & Lifecycle
7Email Open Rate Calculator
Calculate email open rate from delivered sends and unique opens, plus the opens a target rate would add. Free, runs in your browser.
Email Click-Through Rate Calculator
Calculate email click-through rate from delivered emails and clicks, and model what a target CTR is worth in extra visits. Free tool.
Click-to-Open Rate Calculator
Calculate click-to-open rate (CTOR) from unique opens and clicks to judge whether your email content earned the click. Free, no signup.
Email List Growth Rate Calculator
Calculate net email list growth rate from new subscribers, unsubscribes, and bounces, and project list size a year out. Free tool.
Unsubscribe Rate Calculator
Calculate unsubscribe rate per send and see the annualized list attrition your current send cadence produces. Free browser tool.
Email Revenue Per Send Calculator
Calculate revenue per email sent, revenue per subscriber, and campaign ROI from your send volume, orders, and average order value.
Email Deliverability Rate Calculator
Calculate delivery rate, bounce rate, and estimated inbox placement from sends, bounces, and spam complaints. Free, no signup.
SEO & Web
6Organic Traffic Value Calculator
Calculate what your organic search traffic would cost to buy in paid search, plus its conversion value. Free browser calculator.
Keyword Traffic Estimator
Estimate monthly clicks, conversions, and revenue from a keyword's search volume and your target ranking position. Free tool.
Bounce Rate Calculator
Calculate bounce rate and engagement rate from sessions and single-page visits, and see the sessions a target rate recovers.
Conversion Rate Calculator
Calculate conversion rate from visitors and conversions, plus the extra revenue a target rate delivers on the same traffic. Free tool.
Page Speed Revenue Impact Calculator
Estimate the revenue impact of cutting page load time using a conversion lift per second saved. Free browser calculator.
Backlink Value Calculator
Estimate the annual value of a backlink from referral traffic and its ranking contribution, then compare against acquisition cost.
Agency & Pricing
5Agency Hourly Rate Calculator
Calculate the hourly rate your agency must charge to cover salary, overhead, and target margin at your real utilization.
Retainer Pricing Calculator
Price a monthly agency retainer from estimated hours, blended rate, and target margin, with an effective rate and scope buffer.
Project Margin Calculator
Calculate gross margin on a client project from price, internal delivery hours, and pass-through costs. Free, runs in your browser.
Billable Utilization Calculator
Calculate billable utilization and realization rate for your team, and see the revenue each utilization point is worth.
Client Profitability Calculator
Calculate true client profitability including delivery hours, account management, and unbilled servicing time. Free tool.
Social & Content
7Engagement Rate Calculator
Calculate social engagement rate by reach and by follower count from likes, comments, shares, and saves. Free, works for any platform.
Follower Growth Rate Calculator
Calculate monthly follower growth rate from gained and lost followers, and project audience size forward at that pace. Free tool.
Share of Voice Calculator
Calculate your share of voice against total category mentions, plus the gap to your largest competitor. Free browser calculator.
Content Marketing ROI Calculator
Calculate content marketing ROI from production cost, traffic, conversion rate, and deal value, including payback period. Free tool.
Video Completion Rate Calculator
Calculate video completion rate, average view duration percentage, and hold rate from views and watch time. Free, no signup.
Posting Frequency Calculator
Work out how many posts your team can sustain per week from available hours, production time, and channel count. Free planning tool.
Influencer CPM Calculator
Calculate the effective CPM and cost per engagement of an influencer deal from their fee, reach, and engagement. Free tool.