AI & Future
How AI search, LLM citations, and autonomous agents are changing the way brands get found. This is the fastest moving category on the site and the one I revise most often.
15 articles
ChatGPT Shopping Changed Product Discovery: What Brands Should Fix First
Assistants are becoming the first stop for product research. Most ecommerce catalogs are structurally invisible to them. Here is the fix list.
Read article →AI & Future · 6 minHow to Get Cited in AI Answers When You Are Not the Biggest Brand
Citation in AI answers is not a popularity contest. It is a corroboration game, and small brands can win it with the right mechanics.
Read article →AI & Future · 5 minIs Your Website Ready for AI Crawlers? A Technical Checklist From the Trenches
GPTBot, ClaudeBot, and PerplexityBot are already reading your site, and most sites are showing them a blank page. Pierre Subeh shares the technical pr...
Read article →AI & Future · 5 minAnswer Engine Optimization: How to Become the Source AI Assistants Cite
Search traffic is splitting between classic results and AI answers. Pierre Subeh lays out a working AEO playbook: what answer engines actually read, h...
Read article →AI & Future · 9 minThe Rise of Agentic Marketing: Why Your Next CMO Might Be an AI Agent
Copilot AI made marketers faster. Agentic AI removes them from the loop entirely. Pierre Subeh breaks down what actually changes when software sets it...
Read article →AI & Future · 5 minWeb3 Marketing: A Reality Check for Brands Chasing the Next Big Thing
The brands that chased Web3 in 2021-2022 mostly wasted significant resources. Pierre Subeh's framework for evaluating emerging tech trends in marketin...
Read article →AI & Future · 6 minAutomation vs. Authenticity: The Tension Every Modern Marketer Must Navigate
The brands crushing automation are the ones that automated the right things. Pierre Subeh unpacks how to scale without losing the human signal that ma...
Read article →AI & Future · 6 minPredictive Analytics in Marketing: How to See What's Coming Before It Arrives
Pierre Subeh shares field-tested insights on predictive analytics in marketing: see what's coming before it arrives, drawn from real campaigns with Ap...
Read article →AI & Future · 6 minVoice Search Optimization: Preparing for the Way People Actually Search
Voice search optimization isn't about keyword stuffing with conversational phrases. Pierre Subeh breaks down the intent structure behind voice queries...
Read article →AI & Future · 6 minThe 10 AI Tools That Are Actually Worth Using for Marketers in 2025
After testing 40+ AI tools across real client campaigns, Pierre Subeh shares the 10 that actually move the needle, and the ones the industry is wildly...
Read article →AI & Future · 5 minHow Machine Learning Is Transforming Marketing Personalization
Machine learning personalization isn't just for Netflix. Pierre Subeh breaks down how brands of any size can use behavioral data and predictive logic...
Read article →AI & Future · 5 minThe Future of Search: What Comes After Google?
Google is being challenged from the outside by AI and from the inside by user behavior changes. Pierre Subeh's honest analysis of where search is goin...
Read article →AI & Future · 5 minAI-Generated Content vs. Human Writing: Who Wins in 2025?
AI can generate content, but it can't generate credibility. Pierre Subeh breaks down where AI writing falls short and why the brands winning in 2025 a...
Read article →AI & Future · 6 minWhat ChatGPT and AI Search Mean for SEO in 2025 and Beyond
ChatGPT didn't kill SEO. It restructured it. Pierre Subeh explains exactly how LLMs have changed search intent, keyword behavior, and the type of cont...
Read article →AI & Future · 5 minAI in Marketing: Separating the Hype From the Actual Value
Everyone's selling AI as a marketing revolution. Pierre Subeh, who runs campaigns for Apple Music and Häagen-Dazs, cuts through the noise: what AI act...
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