SEO
Every article I have written on SEO, newest first. Written by Pierre Subeh, Forbes 30 Under 30 marketer and CEO of X Network.
33 articles
Core Web Vitals in Practice: The Four Fixes That Cover Most Sites
I have audited hundreds of slow sites and the same four problems account for nearly all of it. Lab scores are not the goal, field data is.
Read article →SEO · 6 minGenerative Engine Optimization: The Playbook I Use to Win AI Answers
Ranking first no longer guarantees you get mentioned. Here is the working playbook I use to make pages that language models actually quote.
Read article →AI & Future · 6 minHow to Get Cited in AI Answers When You Are Not the Biggest Brand
Citation in AI answers is not a popularity contest. It is a corroboration game, and small brands can win it with the right mechanics.
Read article →Digital Marketing · 6 minGoogle Discover Is the Most Volatile Traffic Channel I Have Ever Used
Discover can send more traffic in a day than search sends in a month, then vanish. Here is how to earn it and how to build a business that survives it...
Read article →SEO · 6 minReddit Outranks Your Brand Page. Here Is What to Do About It
Forum threads now sit above brand sites on high intent queries. You cannot beat that with a better landing page, so change the strategy.
Read article →SEO · 6 minStructured Data Beyond the Basics: The Schema Most Sites Never Ship
Article and Breadcrumb schema is the floor. The schema that actually changes how machines understand your business is the part nobody implements.
Read article →SEO · 6 minThe Website Migration Checklist That Has Never Lost Me Rankings
Most migration disasters trace back to three or four omissions. Here is the sequence I run, in order, with the parts people skip flagged.
Read article →Digital Marketing · 4 minThe Content Syndication Playbook: Publish Once, Earn Authority Everywhere
One article can build authority on three platforms if you syndicate it deliberately. Pierre Subeh shares the system behind his Entrepreneur Magazine c...
Read article →SEO · 4 minPersonal SEO: How to Control What Google Says When Someone Searches Your Name
Your name gets searched before every deal, interview, and partnership you will ever be offered. Pierre Subeh explains how to engineer that results pag...
Read article →AI & Future · 5 minAnswer Engine Optimization: How to Become the Source AI Assistants Cite
Search traffic is splitting between classic results and AI answers. Pierre Subeh lays out a working AEO playbook: what answer engines actually read, h...
Read article →Digital Marketing · 9 minHow I Generated 100 Million Impressions With Zero Ad Spend at Kaloud
Kaloud sits in a category that Google and Meta will not let you advertise in. That constraint forced an AI-first organic system that produced 100 mill...
Read article →SEO · 7 minHow to Rank in Google's AI Overviews (The New SEO Frontier)
Google's AI Overviews are rewriting how search results work, and most brands have no idea how to respond. Pierre Subeh maps out the exact framework he...
Read article →SEO · 5 minZero-Click Searches Are Eating Your Traffic, Here's How to Fight Back
Google is keeping more users on its own results pages than ever. Pierre Subeh's strategic response to zero-click searches, and why the brands that ada...
Read article →SEO · 6 minE-Commerce SEO in 2025: The Framework Behind 7-Figure Organic Revenue
E-commerce SEO in 2025 requires thinking about search, discovery, and AI-assisted shopping as a unified system. Pierre Subeh's updated guide for e-com...
Read article →SEO · 7 minSite Architecture and Internal Linking: The Hidden SEO Lever Nobody Talks About
Your site's information architecture is the foundation everything else is built on. Pierre Subeh breaks down how internal linking, URL structure, and...
Read article →SEO · 6 minSemantic SEO: How to Make Google Understand What You Really Mean
Google no longer just matches keywords, it understands concepts, relationships, and entities. Pierre Subeh's guide to semantic SEO explains how to bui...
Read article →SEO · 6 minThe Keyword Research Framework That Built a $1.2M Agency
Keyword research in 2025 isn't about search volume, it's about intent proximity. Pierre Subeh's keyword strategy framework maps user psychology to sea...
Read article →Social Media · 6 minYouTube SEO Strategy: How to Rank Videos on the World's Second-Largest Search Engine
YouTube is the second-largest search engine in the world, and most brands treat it like a video hosting platform. Pierre Subeh's YouTube SEO strategy...
Read article →AI & Future · 6 minVoice Search Optimization: Preparing for the Way People Actually Search
Voice search optimization isn't about keyword stuffing with conversational phrases. Pierre Subeh breaks down the intent structure behind voice queries...
Read article →SEO · 7 minHow to Write Content That Ranks AND Converts (Most People Only Do One)
Most content either ranks or converts, rarely both. Pierre Subeh explains the structural and intent alignment that makes content a business asset, not...
Read article →SEO · 6 minSEO is Compound Interest: Why the Best Time to Start Was Yesterday
SEO doesn't work like ads. It works like compound interest, slow to start, exponential over time. Pierre Subeh's explanation of the compounding mechan...
Read article →AI & Future · 5 minThe Future of Search: What Comes After Google?
Google is being challenged from the outside by AI and from the inside by user behavior changes. Pierre Subeh's honest analysis of where search is goin...
Read article →SEO · 7 minE-E-A-T Explained: What Google Actually Means (And How to Build It)
Google's E-E-A-T framework, Experience, Expertise, Authoritativeness, Trustworthiness, is the most important concept in SEO that most marketers fundam...
Read article →SEO · 6 minStop Relying on AI SEO Tools, These 5 Secrets Will Help You Rank #1
AI SEO tools are producing SERP hallucinations, outdated recommendations, and false confidence. Pierre Subeh makes the case for reclaiming human judgm...
Read article →AI & Future · 5 minAI-Generated Content vs. Human Writing: Who Wins in 2025?
AI can generate content, but it can't generate credibility. Pierre Subeh breaks down where AI writing falls short and why the brands winning in 2025 a...
Read article →SEO · 6 minHow to Dominate Local SEO: A No-Fluff Guide for Real Businesses
Local SEO has more leverage than most businesses realize. Pierre Subeh's local search framework for dominating the geographic results that drive the h...
Read article →Brand Building · 7 min5 Reasons Why Your Website Is Holding You Back, And How to Fix It
Most business websites are quiet saboteurs, they look acceptable but actively undermine trust, conversion, and search visibility. Pierre Subeh's audit...
Read article →SEO · 6 minLink Building That Actually Works in the Age of AI Search
Most link building advice is either 12 years out of date or dangerously black-hat. Pierre Subeh's link acquisition framework is built on editorial rel...
Read article →AI & Future · 6 minWhat ChatGPT and AI Search Mean for SEO in 2025 and Beyond
ChatGPT didn't kill SEO. It restructured it. Pierre Subeh explains exactly how LLMs have changed search intent, keyword behavior, and the type of cont...
Read article →SEO · 6 minThe Complete Technical SEO Checklist for 2025
Technical SEO is the ceiling on everything else you do in organic search. Pierre Subeh's comprehensive technical audit checklist, updated for Core Web...
Read article →SEO · 6 minWhy Google Core Updates Kill Weak Sites, And How to Survive Them
Every major Google core update destroys some sites and rewards others. Pierre Subeh explains the pattern behind which sites get hit, which ones recove...
Read article →Digital Marketing · 5 minThe Digital Marketing Strategy Framework That Works in 2025
The marketing channels that worked in 2022 look very different in 2025. Pierre Subeh's comprehensive update to digital marketing strategy, what's work...
Read article →SEO · 6 minThe 8 Rules to Skyrocket Your SEO (And Why Most Brands Get It Wrong)
Pierre Subeh literally wrote the book on this. The 8 Rules are the exact framework he's used to rank clients in some of the most competitive industrie...
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