Digital Marketing
Every article I have written on Digital Marketing, newest first. Written by Pierre Subeh, Forbes 30 Under 30 marketer and CEO of X Network.
30 articles
ChatGPT Shopping Changed Product Discovery: What Brands Should Fix First
Assistants are becoming the first stop for product research. Most ecommerce catalogs are structurally invisible to them. Here is the fix list.
Read article →Brand Building · 6 minHow to Design a Digital PR Campaign That Journalists Actually Cover
The 250 billboard campaign I ran taught me that coverage is designed into the idea, not added afterward by a pitch. Here is the design process.
Read article →Digital Marketing · 6 minGoogle Discover Is the Most Volatile Traffic Channel I Have Ever Used
Discover can send more traffic in a day than search sends in a month, then vanish. Here is how to earn it and how to build a business that survives it...
Read article →Marketing Psychology · 6 minMy Landing Page Teardown Method: Nine Questions in Order
Most landing page critiques are opinions about buttons. This is a repeatable diagnostic that finds the real reason a page does not convert.
Read article →Digital Marketing · 6 minMarketing Attribution After Cookies: What I Actually Trust Now
Your attribution report is more wrong than it has ever been. Here is the measurement stack I use instead, and what each layer is actually good for.
Read article →Digital Marketing · 6 minServer Side Tracking, Explained Without the Vendor Pitch
Server side tagging recovers data you are currently losing, but it is not the miracle it gets sold as. Here is what it does, what it costs, and who ne...
Read article →AI & Future · 5 minAnswer Engine Optimization: How to Become the Source AI Assistants Cite
Search traffic is splitting between classic results and AI answers. Pierre Subeh lays out a working AEO playbook: what answer engines actually read, h...
Read article →Digital Marketing · 5 minVideo Marketing in 2025: The Formats That Drive Real Business Results
Video isn't one channel, it's half a dozen different formats with different audiences, different algorithms, and different ROI profiles. Pierre Subeh'...
Read article →Digital Marketing · 5 minThe First-Party Data Revolution: How to Own Your Audience Before It's Too Late
The death of third-party cookies isn't a crisis, it's a forcing function toward building real relationships with your audience. Pierre Subeh's guide t...
Read article →SEO · 6 minE-Commerce SEO in 2025: The Framework Behind 7-Figure Organic Revenue
E-commerce SEO in 2025 requires thinking about search, discovery, and AI-assisted shopping as a unified system. Pierre Subeh's updated guide for e-com...
Read article →AI & Future · 5 minWeb3 Marketing: A Reality Check for Brands Chasing the Next Big Thing
The brands that chased Web3 in 2021-2022 mostly wasted significant resources. Pierre Subeh's framework for evaluating emerging tech trends in marketin...
Read article →Digital Marketing · 5 minMarketing Automation Without Losing the Human Touch
Marketing automation done right turns a small team into a large team. Done wrong, it turns a warm brand into a cold machine. Pierre Subeh's guide to a...
Read article →Digital Marketing · 6 minOmnichannel Marketing: Why Brands That Show Up Everywhere Win
Omnichannel isn't about being everywhere, it's about being coherent everywhere. Pierre Subeh's guide to omnichannel strategy that creates compounding...
Read article →Digital Marketing · 7 minThe Most Common Influencer Marketing Mistakes and How to Avoid Them
Pierre Subeh has managed influencer partnerships for brands like Pepsi and Starbucks. He's watched brands waste millions on the same preventable mista...
Read article →AI & Future · 6 minVoice Search Optimization: Preparing for the Way People Actually Search
Voice search optimization isn't about keyword stuffing with conversational phrases. Pierre Subeh breaks down the intent structure behind voice queries...
Read article →Digital Marketing · 6 minHow to Make Data-Driven Marketing Decisions Without a Data Science Degree
Data doesn't make decisions, people with frameworks do. Pierre Subeh's guide to building a data culture where marketing decisions are faster, smarter,...
Read article →Social Media · 6 minThe Psychology of Social Proof: Why People Follow the Crowd (And How to Use It)
Pierre Subeh shares field-tested insights on the psychology of social proof: people follow the crowd (and use it), drawn from real campaigns with Appl...
Read article →AI & Future · 6 minThe 10 AI Tools That Are Actually Worth Using for Marketers in 2025
After testing 40+ AI tools across real client campaigns, Pierre Subeh shares the 10 that actually move the needle, and the ones the industry is wildly...
Read article →Digital Marketing · 5 min7 Conversion Rate Optimization Secrets That Actually Move the Needle
The biggest gains in conversion aren't on landing pages, they're in the gap between what users expect and what they find. Pierre Subeh's CRO framework...
Read article →SEO · 7 minHow to Write Content That Ranks AND Converts (Most People Only Do One)
Most content either ranks or converts, rarely both. Pierre Subeh explains the structural and intent alignment that makes content a business asset, not...
Read article →Digital Marketing · 5 minRetargeting Done Right: Stop Chasing People Who Will Never Buy
Most retargeting campaigns are either too aggressive, too generic, or chasing the wrong people. Pierre Subeh's framework for retargeting that serves p...
Read article →SEO · 7 minE-E-A-T Explained: What Google Actually Means (And How to Build It)
Google's E-E-A-T framework, Experience, Expertise, Authoritativeness, Trustworthiness, is the most important concept in SEO that most marketers fundam...
Read article →Digital Marketing · 6 minThe Google Ads Strategy Guide Nobody Tells You About
Most Google Ads accounts are bleeding money through structural inefficiencies that have nothing to do with bids. Pierre Subeh's diagnostic framework f...
Read article →Digital Marketing · 5 minPerformance Marketing vs. Brand Marketing: The War Every CMO Is Losing
Most marketing organizations are running performance and brand as separate, competing functions, and both are underperforming as a result. Pierre Sube...
Read article →Digital Marketing · 6 minEmail Marketing Is Not Dead, You're Just Doing It Wrong
Email has been declared dead roughly 40 times since 2010. Pierre Subeh's email list continues to be his highest-converting channel. Here's the archite...
Read article →AI & Future · 6 minWhat ChatGPT and AI Search Mean for SEO in 2025 and Beyond
ChatGPT didn't kill SEO. It restructured it. Pierre Subeh explains exactly how LLMs have changed search intent, keyword behavior, and the type of cont...
Read article →Marketing Psychology · 6 minThe Science of Consumer Behavior: What Drives Every Purchase Decision
Understanding why people buy is more valuable than any tactical marketing skill. Pierre Subeh translates 20 years of behavioral economics research int...
Read article →Digital Marketing · 7 minZero-Cost Marketing Strategies That Provide Instant Traction
X Network generated its first $1.2M in revenue without a single dollar in paid marketing. Pierre Subeh's guide to the zero-cost strategies that actual...
Read article →Digital Marketing · 5 minThe Digital Marketing Strategy Framework That Works in 2025
The marketing channels that worked in 2022 look very different in 2025. Pierre Subeh's comprehensive update to digital marketing strategy, what's work...
Read article →SEO · 6 minThe 8 Rules to Skyrocket Your SEO (And Why Most Brands Get It Wrong)
Pierre Subeh literally wrote the book on this. The 8 Rules are the exact framework he's used to rank clients in some of the most competitive industrie...
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