Marketing
Every article I have written on Marketing, newest first. Written by Pierre Subeh, Forbes 30 Under 30 marketer and CEO of X Network.
22 articles
Case Studies That Actually Sell: The Structure Most Companies Get Wrong
Most case studies are congratulatory press releases nobody finishes. Here is the structure that gets read, forwarded, and used in a buying committee.
Read article →Entrepreneurship · 6 minHiring Your First Marketer: The Mistake That Costs Founders a Year
Most first marketing hires fail because the founder hired a strategist to do execution, or execution to do strategy. Here is how to know which you nee...
Read article →Digital Marketing · 6 minMarketing Attribution After Cookies: What I Actually Trust Now
Your attribution report is more wrong than it has ever been. Here is the measurement stack I use instead, and what each layer is actually good for.
Read article →Brand Building · 6 minPodcast Guesting Is the Most Underrated Growth Channel for Founders
One hour of recording can produce a searchable transcript, a dozen clips, a credibility asset, and a citation source. Most founders do it wrong.
Read article →Entrepreneurship · 4 minWhat Leading AMA Orlando Is Teaching Me About Marketing Communities
Serving as Co-President of the American Marketing Association's Orlando chapter turned out to be a masterclass in the hardest kind of marketing: the k...
Read article →Advocacy · 6 minCultural Intelligence: The Marketing Skill Most Agencies Don't Have
Marketing to diverse audiences requires more than translation, it requires cultural fluency. Pierre Subeh, who has navigated Syrian, Caribbean, and Am...
Read article →Social Media · 6 minCommunity as a Marketing Channel: How to Turn Followers Into Evangelists
The highest-ROI marketing Pierre has ever seen isn't ads, SEO, or influencers, it's community. A practical blueprint for building communities that bec...
Read article →AI & Future · 6 minAutomation vs. Authenticity: The Tension Every Modern Marketer Must Navigate
The brands crushing automation are the ones that automated the right things. Pierre Subeh unpacks how to scale without losing the human signal that ma...
Read article →Brand Building · 5 minHow to Measure Brand Equity (And Why It's Worth More Than Your Ad Budget)
Most brand metrics are vanity. Pierre Subeh breaks down the four numbers that actually tell you if your brand is building real equity, and what happen...
Read article →Entrepreneurship · 7 minThe Immigrant Entrepreneur's Advantage (And Why Nobody Talks About It)
Growing up between Syria, Curaçao, and America didn't just give Pierre Subeh perspective, it gave him an unfair advantage in business that most Americ...
Read article →Advocacy · 6 minDiversity in Marketing: Why Authenticity Beats Tokenism Every Time
Diversity marketing done wrong is worse than not doing it at all. Pierre Subeh breaks down the difference between performative inclusion and authentic...
Read article →Brand Building · 6 minDifferentiation Strategy: How to Stand Out When Everyone Looks the Same
In a market where everyone claims to be 'premium' and 'authentic,' differentiation requires sharper thinking. Pierre Subeh's framework for finding and...
Read article →Advocacy · 4 minHow One Immigrant Made Arab American Heritage Month Official
In 2021, Pierre Subeh self-funded 250+ billboards across America demanding federal recognition of Arab American Heritage Month. This is the inside sto...
Read article →Personal Development · 5 minThe 10 Books Every Serious Marketer Should Read in 2025
Pierre Subeh's actual reading list, the books that shaped how he thinks about marketing, strategy, and building businesses that last. Not the standard...
Read article →Brand Building · 6 minDeveloping a Brand Voice That People Actually Remember
Your brand voice is either intentional or accidental, and accidental ones leak money. Pierre Subeh's step-by-step guide to defining, documenting, and...
Read article →SEO · 6 minSEO is Compound Interest: Why the Best Time to Start Was Yesterday
SEO doesn't work like ads. It works like compound interest, slow to start, exponential over time. Pierre Subeh's explanation of the compounding mechan...
Read article →Brand Building · 5 minWhen and How to Rebrand: A Step-by-Step Guide for Growing Companies
Most rebrands fail not because the new brand is wrong, but because the timing was wrong or the execution ignored what the existing brand had already b...
Read article →Social Media · 6 minThe Death of Organic Reach: How Social Platforms Quietly Changed the Rules
Organic reach on social media didn't die overnight. It was systematically dismantled, and the platforms had very good business reasons to do it. Pierr...
Read article →Brand Building · 7 minBrand Storytelling: The Art of Making People Care About Your Company
Every brand has a story. Few know how to tell it in a way that makes people care. Pierre Subeh's guide to finding the emotional through-line that turn...
Read article →Digital Marketing · 6 minYour Marketing Funnel Is Broken, Here's How to Rebuild It From Scratch
The traditional funnel is dead, and most marketers are still drawing it. Pierre Subeh's rebuilt version reflects how customers actually discover, eval...
Read article →Brand Building · 7 minHow to Build a Personal Brand That Opens Doors Before You Walk In
Pierre Subeh shares the exact framework he used to build a personal brand that changed his agency's inbound quality overnight, from unknown founder to...
Read article →AI & Future · 5 minAI in Marketing: Separating the Hype From the Actual Value
Everyone's selling AI as a marketing revolution. Pierre Subeh, who runs campaigns for Apple Music and Häagen-Dazs, cuts through the noise: what AI act...
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