Strategy
Every article I have written on Strategy, newest first. Written by Pierre Subeh, Forbes 30 Under 30 marketer and CEO of X Network.
30 articles
How to Pitch a Journalist as a Founder
A founder's guide to pitching journalists: finding the right writer, the five parts of a pitch that gets read, timing, follow up, and what never to se...
Read article →Brand Building · 7 minPress Kit for Founders: What to Include
What belongs in a founder press kit, what to leave out, and how to make every line checkable, built from the press kit I keep on my own site.
Read article →Brand Building · 7 minHow to Get Featured in Forbes: Three Routes
Staff reporting, contributor articles and paid Councils membership all carry the Forbes logo. How each works and how to describe it honestly.
Read article →Brand Building · 7 minPay to Play Awards: How to Spot Them
Seven warning signs, a ten minute check, and the line between a juried entry fee and paying to win, so a bought award never undermines a credible reco...
Read article →Brand Building · 8 minPublicist vs PR Agency: Which Do You Need?
When a founder needs a publicist, when an agency, when neither yet, how fees are structured, and the red flags that mark paid placement.
Read article →Entrepreneurship · 6 minThe Six Agency Profitability Metrics That Actually Predict Survival
Revenue tells you almost nothing about whether an agency is healthy. These six numbers, checked monthly, tell you everything before it becomes a crisi...
Read article →Brand Building · 6 minHow to Design a Digital PR Campaign That Journalists Actually Cover
The 250 billboard campaign I ran taught me that coverage is designed into the idea, not added afterward by a pitch. Here is the design process.
Read article →Entrepreneurship · 7 minHow to Fire a Client Without Burning the Relationship or Your Reputation
The client you should have fired six months ago is costing you more than their retainer pays. Here is the decision framework and the exact process.
Read article →SEO · 6 minGenerative Engine Optimization: The Playbook I Use to Win AI Answers
Ranking first no longer guarantees you get mentioned. Here is the working playbook I use to make pages that language models actually quote.
Read article →Digital Marketing · 6 minGoogle Discover Is the Most Volatile Traffic Channel I Have Ever Used
Discover can send more traffic in a day than search sends in a month, then vanish. Here is how to earn it and how to build a business that survives it...
Read article →Entrepreneurship · 6 minHiring Your First Marketer: The Mistake That Costs Founders a Year
Most first marketing hires fail because the founder hired a strategist to do execution, or execution to do strategy. Here is how to know which you nee...
Read article →Digital Marketing · 6 minMarketing Attribution After Cookies: What I Actually Trust Now
Your attribution report is more wrong than it has ever been. Here is the measurement stack I use instead, and what each layer is actually good for.
Read article →Marketing Psychology · 6 minOffer Design: Why Better Copy Cannot Save a Weak Offer
Marketers spend months optimizing the presentation of an offer nobody wants. Here are the six variables that actually make an offer work.
Read article →Entrepreneurship · 6 minRetainer, Project, or Performance: How to Choose the Right Pricing Model
Each pricing model transfers risk differently. Pick the wrong one and you will work harder for less. Here is how I decide, with the failure modes of e...
Read article →Digital Marketing · 6 minServer Side Tracking, Explained Without the Vendor Pitch
Server side tagging recovers data you are currently losing, but it is not the miracle it gets sold as. Here is what it does, what it costs, and who ne...
Read article →SEO · 6 minStructured Data Beyond the Basics: The Schema Most Sites Never Ship
Article and Breadcrumb schema is the floor. The schema that actually changes how machines understand your business is the part nobody implements.
Read article →SEO · 6 minThe Website Migration Checklist That Has Never Lost Me Rankings
Most migration disasters trace back to three or four omissions. Here is the sequence I run, in order, with the parts people skip flagged.
Read article →Advocacy · 6 minCultural Intelligence: The Marketing Skill Most Agencies Don't Have
Marketing to diverse audiences requires more than translation, it requires cultural fluency. Pierre Subeh, who has navigated Syrian, Caribbean, and Am...
Read article →AI & Future · 5 minWeb3 Marketing: A Reality Check for Brands Chasing the Next Big Thing
The brands that chased Web3 in 2021-2022 mostly wasted significant resources. Pierre Subeh's framework for evaluating emerging tech trends in marketin...
Read article →Entrepreneurship · 7 minThe Immigrant Entrepreneur's Advantage (And Why Nobody Talks About It)
Growing up between Syria, Curaçao, and America didn't just give Pierre Subeh perspective, it gave him an unfair advantage in business that most Americ...
Read article →Brand Building · 6 minDifferentiation Strategy: How to Stand Out When Everyone Looks the Same
In a market where everyone claims to be 'premium' and 'authentic,' differentiation requires sharper thinking. Pierre Subeh's framework for finding and...
Read article →Personal Development · 5 minThe 10 Books Every Serious Marketer Should Read in 2025
Pierre Subeh's actual reading list, the books that shaped how he thinks about marketing, strategy, and building businesses that last. Not the standard...
Read article →SEO · 6 minSEO is Compound Interest: Why the Best Time to Start Was Yesterday
SEO doesn't work like ads. It works like compound interest, slow to start, exponential over time. Pierre Subeh's explanation of the compounding mechan...
Read article →Entrepreneurship · 5 minNiche vs. Generalist: The Business Decision That Will Define Your Decade
The most dangerous business decision isn't entering a bad niche, it's staying in the middle. Pierre Subeh's framework for deciding when to niche down,...
Read article →Brand Building · 5 minWhen and How to Rebrand: A Step-by-Step Guide for Growing Companies
Most rebrands fail not because the new brand is wrong, but because the timing was wrong or the execution ignored what the existing brand had already b...
Read article →SEO · 6 minStop Relying on AI SEO Tools, These 5 Secrets Will Help You Rank #1
AI SEO tools are producing SERP hallucinations, outdated recommendations, and false confidence. Pierre Subeh makes the case for reclaiming human judgm...
Read article →Social Media · 6 minThe Death of Organic Reach: How Social Platforms Quietly Changed the Rules
Organic reach on social media didn't die overnight. It was systematically dismantled, and the platforms had very good business reasons to do it. Pierr...
Read article →Brand Building · 6 minThe Brand Positioning Framework Used by $1B Companies
Positioning isn't a tagline. It's the answer to 'why you, not them?', and most companies can't answer it clearly. Pierre Subeh's positioning framework...
Read article →Digital Marketing · 5 minThe Digital Marketing Strategy Framework That Works in 2025
The marketing channels that worked in 2022 look very different in 2025. Pierre Subeh's comprehensive update to digital marketing strategy, what's work...
Read article →AI & Future · 5 minAI in Marketing: Separating the Hype From the Actual Value
Everyone's selling AI as a marketing revolution. Pierre Subeh, who runs campaigns for Apple Music and Häagen-Dazs, cuts through the noise: what AI act...
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