Conversion
Every article I have written on Conversion, newest first. Written by Pierre Subeh, Forbes 30 Under 30 marketer and CEO of X Network.
15 articles
Case Studies That Actually Sell: The Structure Most Companies Get Wrong
Most case studies are congratulatory press releases nobody finishes. Here is the structure that gets read, forwarded, and used in a buying committee.
Read article →AI & Future · 6 minChatGPT Shopping Changed Product Discovery: What Brands Should Fix First
Assistants are becoming the first stop for product research. Most ecommerce catalogs are structurally invisible to them. Here is the fix list.
Read article →SEO · 6 minCore Web Vitals in Practice: The Four Fixes That Cover Most Sites
I have audited hundreds of slow sites and the same four problems account for nearly all of it. Lab scores are not the goal, field data is.
Read article →Marketing Psychology · 6 minMy Landing Page Teardown Method: Nine Questions in Order
Most landing page critiques are opinions about buttons. This is a repeatable diagnostic that finds the real reason a page does not convert.
Read article →Digital Marketing · 6 minMarketing Attribution After Cookies: What I Actually Trust Now
Your attribution report is more wrong than it has ever been. Here is the measurement stack I use instead, and what each layer is actually good for.
Read article →Marketing Psychology · 6 minOffer Design: Why Better Copy Cannot Save a Weak Offer
Marketers spend months optimizing the presentation of an offer nobody wants. Here are the six variables that actually make an offer work.
Read article →Entrepreneurship · 6 minRetainer, Project, or Performance: How to Choose the Right Pricing Model
Each pricing model transfers risk differently. Pick the wrong one and you will work harder for less. Here is how I decide, with the failure modes of e...
Read article →Digital Marketing · 6 minServer Side Tracking, Explained Without the Vendor Pitch
Server side tagging recovers data you are currently losing, but it is not the miracle it gets sold as. Here is what it does, what it costs, and who ne...
Read article →Social Media · 6 minThe Psychology of Social Proof: Why People Follow the Crowd (And How to Use It)
Pierre Subeh shares field-tested insights on the psychology of social proof: people follow the crowd (and use it), drawn from real campaigns with Appl...
Read article →SEO · 7 minHow to Write Content That Ranks AND Converts (Most People Only Do One)
Most content either ranks or converts, rarely both. Pierre Subeh explains the structural and intent alignment that makes content a business asset, not...
Read article →Marketing Psychology · 5 minTrust Signals That Drive Conversion (Backed by Behavioral Science)
Pierre Subeh shares field-tested insights on trust signals that drive conversion (backed by behavioral science), drawn from real campaigns with Apple...
Read article →Brand Building · 7 min5 Reasons Why Your Website Is Holding You Back, And How to Fix It
Most business websites are quiet saboteurs, they look acceptable but actively undermine trust, conversion, and search visibility. Pierre Subeh's audit...
Read article →Marketing Psychology · 6 minPricing Psychology: Why $99 Feels So Much Cheaper Than $100
The psychology behind pricing isn't about tricks, it's about understanding how the brain evaluates value and communicates your offer in the frame that...
Read article →Digital Marketing · 6 minEmail Marketing Is Not Dead, You're Just Doing It Wrong
Email has been declared dead roughly 40 times since 2010. Pierre Subeh's email list continues to be his highest-converting channel. Here's the archite...
Read article →Marketing Psychology · 5 minScarcity and Urgency in Marketing: When It Works and When It Backfires
Scarcity and urgency are among the most powerful conversion levers in marketing, and among the most misused. Pierre Subeh breaks down when they work,...
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