Agency
Every article I have written on Agency, newest first. Written by Pierre Subeh, Forbes 30 Under 30 marketer and CEO of X Network.
8 articles
The Six Agency Profitability Metrics That Actually Predict Survival
Revenue tells you almost nothing about whether an agency is healthy. These six numbers, checked monthly, tell you everything before it becomes a crisi...
Read article →Entrepreneurship · 7 minHow to Fire a Client Without Burning the Relationship or Your Reputation
The client you should have fired six months ago is costing you more than their retainer pays. Here is the decision framework and the exact process.
Read article →Entrepreneurship · 6 minRetainer, Project, or Performance: How to Choose the Right Pricing Model
Each pricing model transfers risk differently. Pick the wrong one and you will work harder for less. Here is how I decide, with the failure modes of e...
Read article →Entrepreneurship · 7 minHow to Land Clients Without Spending a Dollar on Ads
X Network grew from zero to seven figures without spending a dollar on paid acquisition. Pierre Subeh's framework for building a predictable client pi...
Read article →Entrepreneurship · 6 minHow to Price Your Services Without Underselling Yourself
Pierre Subeh underpriced his agency by 60% for the first two years. Here's what he learned about pricing psychology, value-based pricing, and why unde...
Read article →Entrepreneurship · 7 minThe 5 Stages of Scaling a Service Business (And the Traps at Each Stage)
Scaling an agency means solving a completely different set of problems than starting one. Pierre Subeh shares the operational frameworks, team structu...
Read article →Entrepreneurship · 6 minCash Flow Killed My First Business, Here's What I Learned
Revenue doesn't save businesses, cash flow does. Pierre Subeh shares the financial systems he implemented at X Network that prevented the cash crunch...
Read article →Entrepreneurship · 5 minHow I Built a Marketing Agency From Zero to $1.2M Before Age 22
At 17, Pierre Subeh started his first business with no investors, no connections, and no playbook. By 21, X Network had crossed $1.2M in revenue. Here...
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