AI
Every article I have written on AI, newest first. Written by Pierre Subeh, Forbes 30 Under 30 marketer and CEO of X Network.
11 articles
The Rise of Agentic Marketing: Why Your Next CMO Might Be an AI Agent
Copilot AI made marketers faster. Agentic AI removes them from the loop entirely. Pierre Subeh breaks down what actually changes when software sets it...
Read article →SEO · 7 minHow to Rank in Google's AI Overviews (The New SEO Frontier)
Google's AI Overviews are rewriting how search results work, and most brands have no idea how to respond. Pierre Subeh maps out the exact framework he...
Read article →AI & Future · 6 minAutomation vs. Authenticity: The Tension Every Modern Marketer Must Navigate
The brands crushing automation are the ones that automated the right things. Pierre Subeh unpacks how to scale without losing the human signal that ma...
Read article →AI & Future · 6 minPredictive Analytics in Marketing: How to See What's Coming Before It Arrives
Pierre Subeh shares field-tested insights on predictive analytics in marketing: see what's coming before it arrives, drawn from real campaigns with Ap...
Read article →AI & Future · 6 minThe 10 AI Tools That Are Actually Worth Using for Marketers in 2025
After testing 40+ AI tools across real client campaigns, Pierre Subeh shares the 10 that actually move the needle, and the ones the industry is wildly...
Read article →AI & Future · 5 minHow Machine Learning Is Transforming Marketing Personalization
Machine learning personalization isn't just for Netflix. Pierre Subeh breaks down how brands of any size can use behavioral data and predictive logic...
Read article →AI & Future · 5 minThe Future of Search: What Comes After Google?
Google is being challenged from the outside by AI and from the inside by user behavior changes. Pierre Subeh's honest analysis of where search is goin...
Read article →SEO · 6 minStop Relying on AI SEO Tools, These 5 Secrets Will Help You Rank #1
AI SEO tools are producing SERP hallucinations, outdated recommendations, and false confidence. Pierre Subeh makes the case for reclaiming human judgm...
Read article →AI & Future · 5 minAI-Generated Content vs. Human Writing: Who Wins in 2025?
AI can generate content, but it can't generate credibility. Pierre Subeh breaks down where AI writing falls short and why the brands winning in 2025 a...
Read article →AI & Future · 6 minWhat ChatGPT and AI Search Mean for SEO in 2025 and Beyond
ChatGPT didn't kill SEO. It restructured it. Pierre Subeh explains exactly how LLMs have changed search intent, keyword behavior, and the type of cont...
Read article →AI & Future · 5 minAI in Marketing: Separating the Hype From the Actual Value
Everyone's selling AI as a marketing revolution. Pierre Subeh, who runs campaigns for Apple Music and Häagen-Dazs, cuts through the noise: what AI act...
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