Marketing Psychology
The behavioral science underneath why people buy: framing, scarcity, social proof, loss aversion, and the ethical line between persuasion and manipulation.
13 articles
My Landing Page Teardown Method: Nine Questions in Order
Most landing page critiques are opinions about buttons. This is a repeatable diagnostic that finds the real reason a page does not convert.
Read article →Marketing Psychology · 6 minOffer Design: Why Better Copy Cannot Save a Weak Offer
Marketers spend months optimizing the presentation of an offer nobody wants. Here are the six variables that actually make an offer work.
Read article →Marketing Psychology · 5 minThe Psychology of Retainer Pricing: What Years of Proposals Taught Me
Retainers are not priced on spreadsheets, they are priced in the client's head. Here is what I have learned about anchoring, certainty, and why cheap...
Read article →Marketing Psychology · 6 minSocial Currency: Why People Share (And How to Make Your Brand Worth Sharing)
Word-of-mouth is the highest-ROI marketing channel that money can't buy. Pierre Subeh breaks down the psychology of why people share, and how to desig...
Read article →Marketing Psychology · 6 minThe Habit Loop in Product Marketing: How to Make Your Brand Unforgettable
The habit loop, cue, routine, reward, isn't just behavioral science. It's a product marketing framework. Pierre Subeh applies habit formation psycholo...
Read article →Marketing Psychology · 6 minThe Framing Effect: How the Way You Say Something Changes Everything
The way you frame an offer matters as much as the offer itself. Pierre Subeh breaks down the framing effect in consumer psychology and how to apply it...
Read article →Marketing Psychology · 6 minThe Psychology of Brand Loyalty: Why Customers Become Evangelists
Customer loyalty isn't built through loyalty programs. It's built through identity alignment. Pierre Subeh unpacks the psychology of brand loyalty and...
Read article →Marketing Psychology · 6 minFear vs. Desire: How to Choose the Right Emotional Trigger for Your Campaign
The two most powerful purchase motivators are fear of loss and desire for gain, and most marketing campaigns activate the wrong one. Pierre Subeh's fr...
Read article →Marketing Psychology · 5 minTrust Signals That Drive Conversion (Backed by Behavioral Science)
Pierre Subeh shares field-tested insights on trust signals that drive conversion (backed by behavioral science), drawn from real campaigns with Apple...
Read article →Marketing Psychology · 6 minColor Psychology in Branding: What Your Brand Colors Are Telling Customers
Color isn't decoration, it's communication. Pierre Subeh breaks down the psychological mechanisms behind brand color choices and the science-backed de...
Read article →Marketing Psychology · 6 minPricing Psychology: Why $99 Feels So Much Cheaper Than $100
The psychology behind pricing isn't about tricks, it's about understanding how the brain evaluates value and communicates your offer in the frame that...
Read article →Marketing Psychology · 6 minThe Science of Consumer Behavior: What Drives Every Purchase Decision
Understanding why people buy is more valuable than any tactical marketing skill. Pierre Subeh translates 20 years of behavioral economics research int...
Read article →Marketing Psychology · 5 minScarcity and Urgency in Marketing: When It Works and When It Backfires
Scarcity and urgency are among the most powerful conversion levers in marketing, and among the most misused. Pierre Subeh breaks down when they work,...
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