Advocacy
Representation, immigrant entrepreneurship, and the National Arab American Heritage Month campaign. The work that matters to me beyond marketing.
5 articles
Cultural Intelligence: The Marketing Skill Most Agencies Don't Have
Marketing to diverse audiences requires more than translation, it requires cultural fluency. Pierre Subeh, who has navigated Syrian, Caribbean, and Am...
Read article →Advocacy · 6 minImmigrant Stories Are American Business Stories
The immigrant narrative in American business is usually told as a bootstrap story. Pierre Subeh tells the other version, the invisible tax, the creden...
Read article →Advocacy · 7 minMiddle Eastern Representation in Media: Why It Matters for Every Brand
Arab and Middle Eastern representation in Western media has historically oscillated between invisible and harmful. Pierre Subeh's advocacy work and th...
Read article →Advocacy · 6 minDiversity in Marketing: Why Authenticity Beats Tokenism Every Time
Diversity marketing done wrong is worse than not doing it at all. Pierre Subeh breaks down the difference between performative inclusion and authentic...
Read article →Advocacy · 4 minHow One Immigrant Made Arab American Heritage Month Official
In 2021, Pierre Subeh self-funded 250+ billboards across America demanding federal recognition of Arab American Heritage Month. This is the inside sto...
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