Brand Strategy
Every article I have written on Brand Strategy, newest first. Written by Pierre Subeh, Forbes 30 Under 30 marketer and CEO of X Network.
7 articles
Community as a Marketing Channel: How to Turn Followers Into Evangelists
The highest-ROI marketing Pierre has ever seen isn't ads, SEO, or influencers, it's community. A practical blueprint for building communities that bec...
Read article →Social Media · 6 minThe Creator Economy Explained: How Brands Should Partner With Creators in 2025
The creator economy isn't just for influencers, it's a distribution model that any brand can tap into. Pierre Subeh's strategic framework for integrat...
Read article →Digital Marketing · 6 minOmnichannel Marketing: Why Brands That Show Up Everywhere Win
Omnichannel isn't about being everywhere, it's about being coherent everywhere. Pierre Subeh's guide to omnichannel strategy that creates compounding...
Read article →Marketing Psychology · 6 minSocial Currency: Why People Share (And How to Make Your Brand Worth Sharing)
Word-of-mouth is the highest-ROI marketing channel that money can't buy. Pierre Subeh breaks down the psychology of why people share, and how to desig...
Read article →Advocacy · 6 minDiversity in Marketing: Why Authenticity Beats Tokenism Every Time
Diversity marketing done wrong is worse than not doing it at all. Pierre Subeh breaks down the difference between performative inclusion and authentic...
Read article →Social Media · 5 min3 Marketing Lessons We Can Learn From Netflix's Squid Game
Squid Game became the most-watched Netflix series in history without a traditional Western marketing playbook. Pierre Subeh breaks down the three prin...
Read article →Digital Marketing · 5 minPerformance Marketing vs. Brand Marketing: The War Every CMO Is Losing
Most marketing organizations are running performance and brand as separate, competing functions, and both are underperforming as a result. Pierre Sube...
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