Content Strategy
Every article I have written on Content Strategy, newest first. Written by Pierre Subeh, Forbes 30 Under 30 marketer and CEO of X Network.
32 articles
Case Studies That Actually Sell: The Structure Most Companies Get Wrong
Most case studies are congratulatory press releases nobody finishes. Here is the structure that gets read, forwarded, and used in a buying committee.
Read article →AI & Future · 6 minChatGPT Shopping Changed Product Discovery: What Brands Should Fix First
Assistants are becoming the first stop for product research. Most ecommerce catalogs are structurally invisible to them. Here is the fix list.
Read article →Brand Building · 6 minHow to Design a Digital PR Campaign That Journalists Actually Cover
The 250 billboard campaign I ran taught me that coverage is designed into the idea, not added afterward by a pitch. Here is the design process.
Read article →SEO · 6 minGenerative Engine Optimization: The Playbook I Use to Win AI Answers
Ranking first no longer guarantees you get mentioned. Here is the working playbook I use to make pages that language models actually quote.
Read article →AI & Future · 6 minHow to Get Cited in AI Answers When You Are Not the Biggest Brand
Citation in AI answers is not a popularity contest. It is a corroboration game, and small brands can win it with the right mechanics.
Read article →Digital Marketing · 6 minGoogle Discover Is the Most Volatile Traffic Channel I Have Ever Used
Discover can send more traffic in a day than search sends in a month, then vanish. Here is how to earn it and how to build a business that survives it...
Read article →Marketing Psychology · 6 minMy Landing Page Teardown Method: Nine Questions in Order
Most landing page critiques are opinions about buttons. This is a repeatable diagnostic that finds the real reason a page does not convert.
Read article →Brand Building · 6 minThe LinkedIn Founder Brand System I Would Build From Scratch Today
Most founders post inconsistently and call it a strategy. Here is the operating system: four post types, one calendar, and a rule about what never to...
Read article →Brand Building · 6 minPodcast Guesting Is the Most Underrated Growth Channel for Founders
One hour of recording can produce a searchable transcript, a dozen clips, a credibility asset, and a citation source. Most founders do it wrong.
Read article →SEO · 6 minReddit Outranks Your Brand Page. Here Is What to Do About It
Forum threads now sit above brand sites on high intent queries. You cannot beat that with a better landing page, so change the strategy.
Read article →Entrepreneurship · 5 minFounder-Led Sales Content: The Pipeline Channel Hiding in Plain Sight
The founder's voice closes deals the brand account never could. Here is my system for turning what you already know into content that sells while you...
Read article →SEO · 5 minProgrammatic SEO in 2026: The Risks Nobody Prices In
Thousands of templated pages can build an empire or burn a domain. Here is how I decide when programmatic SEO is worth it and the failure modes I have...
Read article →SEO · 5 minHow I Build Topical Authority Maps Before Writing a Single Post
Random acts of content do not build authority. Here is my process for mapping a topic territory, sequencing coverage, and knowing when a cluster is ac...
Read article →Digital Marketing · 9 minHow I Generated 100 Million Impressions With Zero Ad Spend at Kaloud
Kaloud sits in a category that Google and Meta will not let you advertise in. That constraint forced an AI-first organic system that produced 100 mill...
Read article →Digital Marketing · 5 minVideo Marketing in 2025: The Formats That Drive Real Business Results
Video isn't one channel, it's half a dozen different formats with different audiences, different algorithms, and different ROI profiles. Pierre Subeh'...
Read article →SEO · 7 minHow to Rank in Google's AI Overviews (The New SEO Frontier)
Google's AI Overviews are rewriting how search results work, and most brands have no idea how to respond. Pierre Subeh maps out the exact framework he...
Read article →SEO · 5 minZero-Click Searches Are Eating Your Traffic, Here's How to Fight Back
Google is keeping more users on its own results pages than ever. Pierre Subeh's strategic response to zero-click searches, and why the brands that ada...
Read article →SEO · 6 minSemantic SEO: How to Make Google Understand What You Really Mean
Google no longer just matches keywords, it understands concepts, relationships, and entities. Pierre Subeh's guide to semantic SEO explains how to bui...
Read article →Social Media · 5 minUser-Generated Content: The Underrated Marketing Asset Worth Millions
User-generated content is the closest thing to free media that exists, but most brands either ignore it, fail to generate it, or misuse it when they h...
Read article →SEO · 6 minThe Keyword Research Framework That Built a $1.2M Agency
Keyword research in 2025 isn't about search volume, it's about intent proximity. Pierre Subeh's keyword strategy framework maps user psychology to sea...
Read article →Brand Building · 7 minThought Leadership in 2025: How to Become the Voice of Your Industry
Most 'thought leaders' are neither. Real thought leadership requires a genuine point of view, the courage to be specific, and a track record that vali...
Read article →Social Media · 6 minYouTube SEO Strategy: How to Rank Videos on the World's Second-Largest Search Engine
YouTube is the second-largest search engine in the world, and most brands treat it like a video hosting platform. Pierre Subeh's YouTube SEO strategy...
Read article →SEO · 7 minHow to Write Content That Ranks AND Converts (Most People Only Do One)
Most content either ranks or converts, rarely both. Pierre Subeh explains the structural and intent alignment that makes content a business asset, not...
Read article →Brand Building · 6 minDeveloping a Brand Voice That People Actually Remember
Your brand voice is either intentional or accidental, and accidental ones leak money. Pierre Subeh's step-by-step guide to defining, documenting, and...
Read article →Social Media · 5 min3 Marketing Lessons We Can Learn From Netflix's Squid Game
Squid Game became the most-watched Netflix series in history without a traditional Western marketing playbook. Pierre Subeh breaks down the three prin...
Read article →SEO · 7 minE-E-A-T Explained: What Google Actually Means (And How to Build It)
Google's E-E-A-T framework, Experience, Expertise, Authoritativeness, Trustworthiness, is the most important concept in SEO that most marketers fundam...
Read article →AI & Future · 5 minAI-Generated Content vs. Human Writing: Who Wins in 2025?
AI can generate content, but it can't generate credibility. Pierre Subeh breaks down where AI writing falls short and why the brands winning in 2025 a...
Read article →SEO · 6 minLink Building That Actually Works in the Age of AI Search
Most link building advice is either 12 years out of date or dangerously black-hat. Pierre Subeh's link acquisition framework is built on editorial rel...
Read article →Social Media · 5 minLinkedIn Content Strategy for B2B: How to Turn Posts Into Pipeline
LinkedIn is the only social platform where the B2B sales cycle is actually embedded in the user behavior. Pierre Subeh's guide to LinkedIn content str...
Read article →Social Media · 6 minThe Instagram Algorithm Decoded: What Actually Gets You Reach in 2025
Instagram's algorithm isn't trying to punish you, it's trying to predict what you'll engage with next. Pierre Subeh breaks down the signals that actua...
Read article →SEO · 6 minWhy Google Core Updates Kill Weak Sites, And How to Survive Them
Every major Google core update destroys some sites and rewards others. Pierre Subeh explains the pattern behind which sites get hit, which ones recove...
Read article →Social Media · 6 min3 Ways Your Brand Can Go Viral on TikTok (Without Dancing)
TikTok's algorithm doesn't care how many followers you have, it distributes good content to the people most likely to engage with it. Pierre Subeh's f...
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