Brand Building
Positioning, naming, voice, visual identity, and the long compounding work of becoming the brand people think of first in your category.
16 articles
Case Studies That Actually Sell: The Structure Most Companies Get Wrong
Most case studies are congratulatory press releases nobody finishes. Here is the structure that gets read, forwarded, and used in a buying committee.
Read article →Brand Building · 6 minHow to Design a Digital PR Campaign That Journalists Actually Cover
The 250 billboard campaign I ran taught me that coverage is designed into the idea, not added afterward by a pitch. Here is the design process.
Read article →Brand Building · 6 minThe LinkedIn Founder Brand System I Would Build From Scratch Today
Most founders post inconsistently and call it a strategy. Here is the operating system: four post types, one calendar, and a rule about what never to...
Read article →Brand Building · 6 minPodcast Guesting Is the Most Underrated Growth Channel for Founders
One hour of recording can produce a searchable transcript, a dozen clips, a credibility asset, and a citation source. Most founders do it wrong.
Read article →Brand Building · 5 minHow I Name Brands: A Process for the Highest-Stakes Word You Will Ever Pick
A name is the one marketing decision you make once and live with forever. Here is the process I use to generate, filter, and stress-test names before...
Read article →Brand Building · 5 minHow I Position Against Agencies Ten Times Our Size (and Win)
You cannot out-big a big agency, and you should stop trying. Here is the positioning playbook I use when the competition has more people, more logos,...
Read article →Brand Building · 5 minHow to Measure Brand Equity (And Why It's Worth More Than Your Ad Budget)
Most brand metrics are vanity. Pierre Subeh breaks down the four numbers that actually tell you if your brand is building real equity, and what happen...
Read article →Brand Building · 7 minThought Leadership in 2025: How to Become the Voice of Your Industry
Most 'thought leaders' are neither. Real thought leadership requires a genuine point of view, the courage to be specific, and a track record that vali...
Read article →Brand Building · 6 minDifferentiation Strategy: How to Stand Out When Everyone Looks the Same
In a market where everyone claims to be 'premium' and 'authentic,' differentiation requires sharper thinking. Pierre Subeh's framework for finding and...
Read article →Brand Building · 6 minHow Visual Identity Drives Business Growth (More Than You Think)
Visual identity isn't decoration, it's the first thing a prospect experiences about your brand, and it does work before a single word is read. Pierre...
Read article →Brand Building · 6 minDeveloping a Brand Voice That People Actually Remember
Your brand voice is either intentional or accidental, and accidental ones leak money. Pierre Subeh's step-by-step guide to defining, documenting, and...
Read article →Brand Building · 5 minWhen and How to Rebrand: A Step-by-Step Guide for Growing Companies
Most rebrands fail not because the new brand is wrong, but because the timing was wrong or the execution ignored what the existing brand had already b...
Read article →Brand Building · 7 minBrand Storytelling: The Art of Making People Care About Your Company
Every brand has a story. Few know how to tell it in a way that makes people care. Pierre Subeh's guide to finding the emotional through-line that turn...
Read article →Brand Building · 7 min5 Reasons Why Your Website Is Holding You Back, And How to Fix It
Most business websites are quiet saboteurs, they look acceptable but actively undermine trust, conversion, and search visibility. Pierre Subeh's audit...
Read article →Brand Building · 7 minHow to Build a Personal Brand That Opens Doors Before You Walk In
Pierre Subeh shares the exact framework he used to build a personal brand that changed his agency's inbound quality overnight, from unknown founder to...
Read article →Brand Building · 6 minThe Brand Positioning Framework Used by $1B Companies
Positioning isn't a tagline. It's the answer to 'why you, not them?', and most companies can't answer it clearly. Pierre Subeh's positioning framework...
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