AI Search
Every article I have written on AI Search, newest first. Written by Pierre Subeh, Forbes 30 Under 30 marketer and CEO of X Network.
7 articles
ChatGPT Shopping Changed Product Discovery: What Brands Should Fix First
Assistants are becoming the first stop for product research. Most ecommerce catalogs are structurally invisible to them. Here is the fix list.
Read article →SEO · 6 minGenerative Engine Optimization: The Playbook I Use to Win AI Answers
Ranking first no longer guarantees you get mentioned. Here is the working playbook I use to make pages that language models actually quote.
Read article →AI & Future · 6 minHow to Get Cited in AI Answers When You Are Not the Biggest Brand
Citation in AI answers is not a popularity contest. It is a corroboration game, and small brands can win it with the right mechanics.
Read article →SEO · 6 minStructured Data Beyond the Basics: The Schema Most Sites Never Ship
Article and Breadcrumb schema is the floor. The schema that actually changes how machines understand your business is the part nobody implements.
Read article →SEO · 5 minHow I Get Cited by ChatGPT and Perplexity in 2026
LLM citations are the new page one. Here is the exact process I use to get my clients and my own brand referenced by AI assistants, and how to measure...
Read article →AI & Future · 5 minAnswer Engine Optimization: How to Become the Source AI Assistants Cite
Search traffic is splitting between classic results and AI answers. Pierre Subeh lays out a working AEO playbook: what answer engines actually read, h...
Read article →AI & Future · 6 minVoice Search Optimization: Preparing for the Way People Actually Search
Voice search optimization isn't about keyword stuffing with conversational phrases. Pierre Subeh breaks down the intent structure behind voice queries...
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