Marketing Intelligence
100+ articles on SEO, digital marketing, brand strategy, and entrepreneurship — written from the field by Forbes 30 Under 30 marketer Pierre Subeh.
The Immigrant Entrepreneur's Advantage (And Why Nobody Talks About It)
Growing up between Syria, Curaçao, and America didn't just give Pierre Subeh perspective — it gave him an unfair advantage in business that most American-born entrepreneurs will never fully understand. Here's what that advantage actually is.
Showing 15 articles in Social Media
Paid Social Advertising for Beginners: Where to Spend Your First $1,000
Paid social advertising in 2025 requires a fundamentally different approach than it did even two years ago. Pierre Subeh's beginner-to-advanced guide for the platforms, audiences, and creative strategies that actually convert.
Social Listening: The Competitive Intelligence Tool Most Brands Ignore
Social listening provides real-time competitive intelligence, early warning signals on brand perception, and direct access to unfiltered customer language. Pierre Subeh's guide to building a social listening practice that informs strategy.
Shorts vs. Reels vs. TikTok: A Data-Driven Performance Guide for 2025
Three short-form video platforms, three different algorithms, three different audience contexts. Pierre Subeh's platform-by-platform guide to maximizing performance on YouTube Shorts, Instagram Reels, and TikTok without spreading your content too thin.
Community as a Marketing Channel: How to Turn Followers Into Evangelists
The highest-ROI marketing Pierre has ever seen isn't ads, SEO, or influencers — it's community. A practical blueprint for building communities that become your most sustainable acquisition channel.
The Creator Economy Explained: How Brands Should Partner With Creators in 2025
The creator economy isn't just for influencers — it's a distribution model that any brand can tap into. Pierre Subeh's strategic framework for integrating creators into brand campaigns without losing brand control.
User-Generated Content: The Underrated Marketing Asset Worth Millions
User-generated content is the closest thing to free media that exists — but most brands either ignore it, fail to generate it, or misuse it when they have it. Pierre Subeh's guide to building a UGC flywheel that compounds.
YouTube SEO Strategy: How to Rank Videos on the World's Second-Largest Search Engine
YouTube is the second-largest search engine in the world — and most brands treat it like a video hosting platform. Pierre Subeh's YouTube SEO strategy covers everything from title engineering to watch-time optimization and channel authority building.
The Psychology of Social Proof: Why People Follow the Crowd (And How to Use It)
Pierre Subeh shares field-tested insights on the psychology of social proof: people follow the crowd (and use it) — drawn from real campaigns with Apple Music, Häagen-Dazs, Pepsi, and other global brands.
The Twitter/X Brand Playbook: How to Build Audience Without Ads
Twitter/X remains one of the highest-leverage platforms for building professional brand authority — if you understand what actually works after the platform's transformation. Pierre Subeh's framework for organic audience building in 2025.
3 Marketing Lessons We Can Learn From Netflix's Squid Game
Squid Game became the most-watched Netflix series in history without a traditional Western marketing playbook. Pierre Subeh breaks down the three principles behind its viral reach and what marketers can actually apply.
The Death of Organic Reach: How Social Platforms Quietly Changed the Rules
Organic reach on social media didn't die overnight. It was systematically dismantled — and the platforms had very good business reasons to do it. Pierre Subeh explains what happened, why, and what it means for brands in 2025.
The Only Social Media Content Calendar Template You'll Ever Need
A content calendar that actually gets used isn't a spreadsheet full of every possible post idea — it's a planning tool that enforces strategic decisions about what to say, to whom, and why. Pierre Subeh's working framework for social content planning.
LinkedIn Content Strategy for B2B: How to Turn Posts Into Pipeline
LinkedIn is the only social platform where the B2B sales cycle is actually embedded in the user behavior. Pierre Subeh's guide to LinkedIn content strategy — from positioning to pipeline — built from growing accounts with 0 paid promotion.
The Instagram Algorithm Decoded: What Actually Gets You Reach in 2025
Instagram's algorithm isn't trying to punish you — it's trying to predict what you'll engage with next. Pierre Subeh breaks down the signals that actually move the needle, based on managing accounts from 10K to 1M followers.
3 Ways Your Brand Can Go Viral on TikTok (Without Dancing)
TikTok's algorithm doesn't care how many followers you have — it distributes good content to the people most likely to engage with it. Pierre Subeh's framework for brands building genuine TikTok presence without the cringe.