Social Media Strategy

Every article I have written on Social Media Strategy, newest first. Written by Pierre Subeh, Forbes 30 Under 30 marketer and CEO of X Network.

4 articles

Social Media · 5 min

Social Listening: The Competitive Intelligence Tool Most Brands Ignore

Social listening provides real-time competitive intelligence, early warning signals on brand perception, and direct access to unfiltered customer lang...

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Social Media · 6 min

Shorts vs. Reels vs. TikTok: A Data-Driven Performance Guide for 2025

Three short-form video platforms, three different algorithms, three different audience contexts. Pierre Subeh's platform-by-platform guide to maximizi...

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Social Media · 5 min

The Twitter/X Brand Playbook: How to Build Audience Without Ads

Twitter/X remains one of the highest-leverage platforms for building professional brand authority, if you understand what actually works after the pla...

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Social Media · 6 min

The Only Social Media Content Calendar Template You'll Ever Need

A content calendar that actually gets used isn't a spreadsheet full of every possible post idea, it's a planning tool that enforces strategic decision...

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