Digital Advertising
Every article I have written on Digital Advertising, newest first. Written by Pierre Subeh, Forbes 30 Under 30 marketer and CEO of X Network.
3 articles
Social Media · 6 min
Paid Social Advertising for Beginners: Where to Spend Your First $1,000
Paid social advertising in 2025 requires a fundamentally different approach than it did even two years ago. Pierre Subeh's beginner-to-advanced guide...
Read article →Digital Marketing · 5 minProgrammatic Advertising Explained: A Marketer's Plain-English Guide
Programmatic advertising is one of the most misunderstood channels in digital marketing. Pierre Subeh demystifies the ecosystem, from DSPs to bid stra...
Read article →Digital Marketing · 5 minRetargeting Done Right: Stop Chasing People Who Will Never Buy
Most retargeting campaigns are either too aggressive, too generic, or chasing the wrong people. Pierre Subeh's framework for retargeting that serves p...
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