Marketing Intelligence
100+ articles on SEO, digital marketing, brand strategy, and entrepreneurship — written from the field by Forbes 30 Under 30 marketer Pierre Subeh.
The Immigrant Entrepreneur's Advantage (And Why Nobody Talks About It)
Growing up between Syria, Curaçao, and America didn't just give Pierre Subeh perspective — it gave him an unfair advantage in business that most American-born entrepreneurs will never fully understand. Here's what that advantage actually is.
Showing 15 articles in Digital Marketing
Video Marketing in 2025: The Formats That Drive Real Business Results
Video isn't one channel — it's half a dozen different formats with different audiences, different algorithms, and different ROI profiles. Pierre Subeh's format-by-format guide to video marketing that actually moves business outcomes.
The First-Party Data Revolution: How to Own Your Audience Before It's Too Late
The death of third-party cookies isn't a crisis — it's a forcing function toward building real relationships with your audience. Pierre Subeh's guide to first-party data strategy before the deadline becomes a disaster.
Programmatic Advertising Explained: A Marketer's Plain-English Guide
Programmatic advertising is one of the most misunderstood channels in digital marketing. Pierre Subeh demystifies the ecosystem — from DSPs to bid strategies — and explains how to use it without becoming a media agency.
Marketing Automation Without Losing the Human Touch
Marketing automation done right turns a small team into a large team. Done wrong, it turns a warm brand into a cold machine. Pierre Subeh's guide to automation architecture that scales without losing the human touch.
Omnichannel Marketing: Why Brands That Show Up Everywhere Win
Omnichannel isn't about being everywhere — it's about being coherent everywhere. Pierre Subeh's guide to omnichannel strategy that creates compounding brand recognition without spreading your team's attention too thin.
The Most Common Influencer Marketing Mistakes and How to Avoid Them
Pierre Subeh has managed influencer partnerships for brands like Pepsi and Starbucks. He's watched brands waste millions on the same preventable mistakes. Here's the honest guide to what actually works and what never does.
How to Make Data-Driven Marketing Decisions Without a Data Science Degree
Data doesn't make decisions — people with frameworks do. Pierre Subeh's guide to building a data culture where marketing decisions are faster, smarter, and more defensible without drowning in dashboards.
7 Conversion Rate Optimization Secrets That Actually Move the Needle
The biggest gains in conversion aren't on landing pages — they're in the gap between what users expect and what they find. Pierre Subeh's CRO framework built from hundreds of A/B tests across e-commerce and service businesses.
Retargeting Done Right: Stop Chasing People Who Will Never Buy
Most retargeting campaigns are either too aggressive, too generic, or chasing the wrong people. Pierre Subeh's framework for retargeting that serves people who are genuinely considering you — without alienating everyone else.
The Google Ads Strategy Guide Nobody Tells You About
Most Google Ads accounts are bleeding money through structural inefficiencies that have nothing to do with bids. Pierre Subeh's diagnostic framework for auditing, restructuring, and scaling Google Ads — built from managing millions in spend.
Performance Marketing vs. Brand Marketing: The War Every CMO Is Losing
Most marketing organizations are running performance and brand as separate, competing functions — and both are underperforming as a result. Pierre Subeh's framework for integrated marketing that actually works.
Your Marketing Funnel Is Broken — Here's How to Rebuild It From Scratch
The traditional funnel is dead — and most marketers are still drawing it. Pierre Subeh's rebuilt version reflects how customers actually discover, evaluate, and buy in 2025 — including the dark social and AI-assisted paths nobody's tracking.
Email Marketing Is Not Dead — You're Just Doing It Wrong
Email has been declared dead roughly 40 times since 2010. Pierre Subeh's email list continues to be his highest-converting channel. Here's the architecture, cadence, and content strategy that make it work.
Zero-Cost Marketing Strategies That Provide Instant Traction
X Network generated its first $1.2M in revenue without a single dollar in paid marketing. Pierre Subeh's guide to the zero-cost strategies that actually work for building early traction — and which ones are a waste of time.
The Digital Marketing Strategy Framework That Works in 2025
The marketing channels that worked in 2022 look very different in 2025. Pierre Subeh's comprehensive update to digital marketing strategy — what's working, what's dead, and where to put your attention right now.