Marketing Intelligence

100+ articles on SEO, digital marketing, brand strategy, and entrepreneurship — written from the field by Forbes 30 Under 30 marketer Pierre Subeh.

FeaturedEntrepreneurship

The Immigrant Entrepreneur's Advantage (And Why Nobody Talks About It)

Growing up between Syria, Curaçao, and America didn't just give Pierre Subeh perspective — it gave him an unfair advantage in business that most American-born entrepreneurs will never fully understand. Here's what that advantage actually is.

Read Article 7 min · April 13, 2025
AllAI & FutureAdvocacyBrand BuildingDigital MarketingEntrepreneurshipMarketing PsychologyPersonal DevelopmentSEOSocial Media

Showing 10 articles in Marketing Psychology

Marketing Psychology

Social Currency: Why People Share (And How to Make Your Brand Worth Sharing)

Word-of-mouth is the highest-ROI marketing channel that money can't buy. Pierre Subeh breaks down the psychology of why people share, and how to design brand experiences that generate genuine organic referrals.

6 min readApril 21, 2025
Marketing Psychology

The Habit Loop in Product Marketing: How to Make Your Brand Unforgettable

The habit loop — cue, routine, reward — isn't just behavioral science. It's a product marketing framework. Pierre Subeh applies habit formation psychology to acquisition, retention, and brand loyalty strategies.

6 min readApril 11, 2025
Marketing Psychology

The Framing Effect: How the Way You Say Something Changes Everything

The way you frame an offer matters as much as the offer itself. Pierre Subeh breaks down the framing effect in consumer psychology and how to apply it to pricing, landing pages, and sales conversations without manipulating people.

6 min readApril 1, 2025
Marketing Psychology

The Psychology of Brand Loyalty: Why Customers Become Evangelists

Customer loyalty isn't built through loyalty programs. It's built through identity alignment. Pierre Subeh unpacks the psychology of brand loyalty and why the brands people are fiercely loyal to have almost nothing to do with points.

6 min readMarch 21, 2025
Marketing Psychology

Fear vs. Desire: How to Choose the Right Emotional Trigger for Your Campaign

The two most powerful purchase motivators are fear of loss and desire for gain — and most marketing campaigns activate the wrong one. Pierre Subeh's framework for choosing the right emotional lever for any audience.

6 min readMarch 11, 2025
Marketing Psychology

Trust Signals That Drive Conversion (Backed by Behavioral Science)

Pierre Subeh shares field-tested insights on trust signals that drive conversion (backed by behavioral science) — drawn from real campaigns with Apple Music, Häagen-Dazs, Pepsi, and other global brands.

6 min readFebruary 28, 2025
Marketing Psychology

Color Psychology in Branding: What Your Brand Colors Are Telling Customers

Color isn't decoration — it's communication. Pierre Subeh breaks down the psychological mechanisms behind brand color choices and the science-backed decisions that separate brands people trust from brands people forget.

6 min readFebruary 19, 2025
Marketing Psychology

Pricing Psychology: Why $99 Feels So Much Cheaper Than $100

The psychology behind pricing isn't about tricks — it's about understanding how the brain evaluates value and communicates your offer in the frame that most accurately represents what you're delivering.

6 min readFebruary 9, 2025
Marketing Psychology

The Science of Consumer Behavior: What Drives Every Purchase Decision

Understanding why people buy is more valuable than any tactical marketing skill. Pierre Subeh translates 20 years of behavioral economics research into frameworks marketers can apply immediately.

6 min readJanuary 31, 2025
Marketing Psychology

Scarcity and Urgency in Marketing: When It Works and When It Backfires

Scarcity and urgency are among the most powerful conversion levers in marketing — and among the most misused. Pierre Subeh breaks down when they work, when they backfire, and how to use them without destroying trust.

6 min readJanuary 21, 2025